40 Days to Go Until the Guangzhou International Fashion Jewelry Expo and Original Designer Jewelry Market 2026

With just 40 days left until the opening of the  Guangzhou International Fashion Jewelry Expo 2026 (abbreviated as "FJE 2026"), an annual event for the fashion jewelry industry, rooted in South China and reaching out to the world, is ready to kick off. Planned around the theme of "Rooted in South China, Reaching Out to the World", this exhibition will be grandly held from October 31st to November 1st, 2026, at the Inspiration Innovation Exhibition Hall (No. 628, Xingang East Road, Haizhu District, Guangzhou).


The South China region boasts a world-class cluster of fashion accessories and jewelry industries: Guangzhou, Dongguan, Wuzhou, Haifeng, Shenzhen, Foshan, and other core industrial belts in the country converge here. Coupled with the collaborative efforts of Qingdao, Yiwu, Dongyang, and other places, a complete industrial chain has been formed, spanning from design and research and development, material accessories, metal processing, surface treatment, to wholesale trade, e-commerce ordering, and cross-border exports. The profound industrial foundation and vast market hinterland provide the exhibition with unique resources and locational advantages, making this event an important window connecting upstream and downstream industries with domestic and overseas markets.The South China region boasts a world-class cluster of fashion accessories and jewelry industries: Guangzhou, Dongguan, Wuzhou, Haifeng, Shenzhen, Foshan, and other core industrial belts in the country converge here. Coupled with the collaborative efforts of Qingdao, Yiwu, Dongyang, and other places, a complete industrial chain has been formed, spanning from design and research and development, material accessories, metal processing, surface treatment, to wholesale trade, e-commerce ordering, and cross-border exports. The profound industrial foundation and vast market hinterland provide the exhibition with unique resources and locational advantages, making this event an important window connecting upstream and downstream industries with domestic and overseas markets.


In recent years, with the changes in demand from domestic and international consumer groups, the jewelry and accessory industry has been transitioning from scale expansion to quality improvement and upgrading. The upstream and downstream segments of the industry chain have become increasingly urgent in their need for efficient trade docking platforms. As of now, enterprises such as Xinyang Jewelry, Langxing Zhenpin, Mixia Jewelry, Junli Jewelry, Zhuoyou Jewelry, Yubang Technology, Fuyang Jewelry, Xinxin Jewelry, Chuanghao Jewelry, Fangsheng Hardware Jewelry, Fengteng Jewelry, Futeng Jewelry, Haipeng Watch Jewelry, Junlang Industry, Kanas, Li'ai Bags, Yunshang Hardware, Shuaiwei Stainless Steel Jewelry, Weihao Jewelry, Xinci Precision, Yicai Pulp Jewelry, Yulong Machinery, Changxin Printing, Kaimeng Acrylic Jewelry, Zuanduo Jewelry, Shengfa Jewelry, Juncheng Jewelry, and Fashika Jewelry (listed in no particular order) have confirmed their participation in this exhibition. In the Yiwu and Zhejiang regions, a number of well-known enterprises such as Xindingtai Jewelry, Dongna Jewelry, Aiting Jewelry, Baifeini Jewelry, Duo Wei Jewelry, Hongqi Jewelry, Lier Trade, Miaohong Jewelry, Mojie Jewelry, Qiyue Jewelry, Rudan Jewelry, Shanlin Jewelry, Xiran Jewelry, Yaochan Jewelry, Yuanlun Jewelry, Zhenxing Jewelry, Zhi'ang Jewelry, Yuansheng, Zanbeiya Jewelry, Heyi Jewelry, Yifa Packaging, Bangdi Packaging, Ruifang Jewelry, Hanyi Jewelry, Qingyan Jewelry, Lanqi Industry and Trade, Yixing Jewelry, Tonghui Jewelry, Boshang Jewelry, Xinhao Jewelry, Yinhongjing Jewelry, Nanyu Culture, Landa, Senzhifeng, Chenfei Ribbon, Jiamin Lace, Wangtai Packaging, and Aozhanlan Craft (listed in no particular order) will also be showcasing their new products. This exhibition will feature a comprehensive display of various fashion jewelry, trendy headwear and hair accessories, jewelry accessories, packaging and display, machinery and equipment, and other full-category products. At that time, major jewelry industry clusters from across the country will gather to participate in this grand event.


Outside the supply chain exhibition area, this edition of the show also features a special section dedicated to the original brand jewelry market. With the theme of "Empowering Design Brands, Exploring Original Jewelry Sources," this section presents a younger and more interactive market format, serving as a platform connecting designer brands, independent curators, and handcrafted artists from creativity to commercialization. Original designers can directly face the market to showcase their brands and works, while boutiques, collection stores, e-commerce platforms, live streaming channels, and fashion enthusiasts seeking individuality can discover the original forces with growth potential in one place. Currently, the original brand jewelry market has attracted a group of distinctive original brands: Huawuanrong showcasing intangible cultural heritage wool flower craftsmanship, Nereus Hailing focusing on organic jewelry, INSEMN Yinshan, a natural stone original design brand, Blooom, a handcrafted jewelry brand, Melo Melo Land specializing in silver jewelry, Jiyu River and Lufeijia for silver jewelry, JoyC for natural stone beads, Jin Si Ji for intangible cultural heritage jewelry, Yunqi Zhilian for Thangka jewelry, and various original jewelry brands such as Lao She, YUPA, Fei Zhu Space, and Ke Peng Jewelry. The Tiktok Mall "exhibition group" and the Xiaohongshu exhibition group will also collaborate during the same period, enabling brand display, channel selection, and transaction docking to be completed in a closed loop at the same venue. With the theme of "Empowering Design Brands, Exploring Original Jewelry Sources," this section presents a younger and more interactive market format, serving as a platform connecting designer brands, independent curators, and handcrafted artists from creativity to commercialization. Original designers can directly face the market to showcase their brands and works, while boutiques, collection stores, e-commerce platforms, live streaming channels, and fashion enthusiasts seeking individuality can discover the original forces with growth potential in one place. Currently, the original brand jewelry market has attracted a group of distinctive original brands: Huawuanrong showcasing intangible cultural heritage wool flower craftsmanship, Nereus Hailing focusing on organic jewelry, INSEMN Yinshan, a natural stone original design brand, Blooom, a handcrafted jewelry brand, Melo Melo Land specializing in silver jewelry, Jiyu River and Lufeijia for silver jewelry, JoyC for natural stone beads, Jin Si Ji for intangible cultural heritage jewelry, Yunqi Zhilian for Thangka jewelry, and various original jewelry brands such as Lao She, YUPA, Fei Zhu Space, and Ke Peng Jewelry. The Tiktok Mall "exhibition group" and the Xiaohongshu exhibition group will also collaborate during the same period, enabling brand display, channel selection, and transaction docking to be completed in a closed loop at the same venue


Over the two days of the exhibition, multiple industry series events will be held in succession. On the morning of October 31st, the opening ceremony of the exhibition will be grandly held, with industry associations and corporate guests jointly witnessing the grand opening. Subsequently, the Fashion Jewelry Industry Artificial Intelligence Development Conference 2026 will be held in the afternoon. The event will delve deeply into topics such as the transformation and changes in the jewelry industry under the wave of digital intelligence, the vertical implementation of large models, the creative revolution of human-machine symbiosis, AI-driven full-chain intelligent manufacturing, and talent organization reconstruction. On the morning of November 1st, POP Jewelry Trends Network will present the Global Fashion Jewelry Trends Conference 2027. In the afternoon of the same day, the elite community will also host the AI Marketing Innovation Empowering Fashion Jewelry Industry Globalization Summit Forum, providing attendees with insights into trends and guiding directions.


FJE 2026 is jointly hosted and supported by the Guangdong Fashion Jewelry and Accessories Association, Dongguan Hardware Jewelry Industry Association, Qingdao Fashion Jewelry Industry Association, Yiwu Jewelry Accessories Industry Association, Wuzhou Jewelry Industry Association, Shanwei Gold, Silver, Jewelry and Gem Industry Association, Shanghai Jewelry Design Association, and Shanghai Gehua Exhibition Service Co., Ltd., with the assistance of the Elite Circle. The total exhibition area is 8,000 square meters, with nearly 180 brands and factories showcasing tens of thousands of new and popular products. The number of professional visitors from home and abroad is expected to exceed 10,000. The event will be held adjacent to and concurrently with the third phase of the Canton Fair in the autumn, creating a trade platform that integrates export and domestic sales, online and offline, to meet the one-stop ordering and procurement needs of the downstream market and promote the industry's transformation and upgrading from "scale manufacturing" to "value creation". For more details about the exhibition and the reservation method, please visit the official website of the exhibition (www.guangzhoujewelryexpo.com) or follow the WeChat official account "FJE时尚饰品首饰展". From October 31st to November 1st, 2026, we look forward to seeing you at Hall 2 of the Guangzhou Inspiration and Innovation Exhibition Center.